Wix, a market leader in website creation, has just released an innovative new tool called AI Site Generator. The tool uses Wix’s domain knowledge and nearly a decade of AI experience to quickly and easily generate custom web designs and layouts. Wix has introduced this feature under the premise that modern users are not interested in fine-tuning every aspect of the website’s visual design. They would rather have a simple answer that will speed up the process of creating their website and growing their business.
Small businesses in particular have difficulty setting up and maintaining websites, which can result in lost revenue. Top Designfirms found it 27% of small businesses do not have a website. Their website’s main problems are low traffic, adding “advanced” features and price.
The Wix AI-powered Site Builder is perfect for this purpose. The tool learns from a range of inputs to construct the desired website using a combination of proprietary and external AI systems. Using a chatbot-like interface, the tool compiles information about the website and company by asking a series of questions.
AI Site Generator stands out from the crowd because it can automatically incorporate e-commerce, scheduling, food ordering and event ticketing components based on customer needs and preferences. Users of AI Site Generator will be able to develop a complete website, not just a template, where the design is tailored to the content. This creates a unique website that tailors the user experience to the details of the content.
AI Site Generator users have access to all of Wix’s editing tools, both traditional and AI-powered, so they can make whatever changes they want to the pre-made designs. Along with the launch of AI Site Generator, new editing-centric features will be introduced, such as an AI page and section builder that enables users to add a new page or section to their site by simply describing their needs. Soon, users will be able to use an object eraser to remove specific elements from images, while an AI assistant tool will make suggestions for site improvements and develop unique strategies in response to user data and site trends.
Despite AI’s popularity in Silicon Valley, Wix is not racing to catch up. For the company, this technology is a genuine way to streamline and simplify the process of developing business functionality, infrastructure, payment options and more for customers’ websites. Wix believes that AI can reduce complexity and create value for its users, and they believe that the AI revolution is just beginning to unleash AI’s true potential.
However, one should be careful with the technique. Internet economies are changing as generative AI models make it easier and cheaper to produce low-quality content. Low-quality AI content can also clog search engines. ChatGPT and similar models are perfect for writing SEO-friendly promotional content. But legitimate websites can be buried by this spam, especially if their creators lack the resources or expertise to optimize their content with appropriate keywords and schema.
Wix uses a “bunch” of anti-spam and anti-abuse tools. Its AI solutions are field-tested on high-volume, high-quality data, and the company builds on insights from hundreds of millions of websites’ usage and design workflows. Because it is committed to making the Internet a place where people can feel safe enough to exercise their fundamental rights, it has many models, some of which are artificially intelligent, to prevent and detect model abuse.
First reported on TechCrunch